Menu
Restaurants can never have too much of a good thing. When it’s cheap, it’s ugly. When it’s good, it’s expensive. When it’s beautiful, it’s bad.
It doesn’t have to be that way—we can do better.
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Are restaurants a good investment? That depends on whether it’s a Lowbrow restaurant or not. Based on our 7-year history, we’ve done very well compared to the industry.
2014: Bad Bird is our attempt to make a memorable statement in the crowded fried chicken scene.
Taking inspiration from Japan’s liberal use of the irrationally feared MSG in both processed and natural forms: dashi, mushroom powder, furikake, miso, and more, we developed our own proprietary fried chicken seasoning through an exhaustive science project.
Part fried chicken shop, Korean barbecue restaurant, and modern Japanese, Bad Bird serves one of the best fried birds in the city alongside a delicious supporting cast.
Locations: SM Megamall / Serendra, BGC / Robinson’s Manila / Hole in the Wall, Century Mall
2015: Coming off from the success of Bad Bird, we wanted to do another fried chicken project. Enter Fowlbread, where the bone-in rice meal is now a sandwich.
Possibly due to a mood swing, we also had a burning desire to develop a Chinese restaurant. Since we weren’t thinking straight, we just threw in some potstickers and noodles in the menu. Needless to say, Fowlbread got really weird. And that’s exactly what made people love it.
Today Fowlbread is widely considered the best fried chicken sandwich in Manila.
Location: Bonifacio High Street, BGC
2019: In BBX, we wanted to bring our standard of quality in food, service, and design to a wallet-friendly concept.
Internally, we like to call BBX “Fastfood 2.0,” a major update to the convenience-driven gospel spread by McDonald’s with its fastfood chains. With v1 of fastfood, the focus has always been about bringing down pricing and increasing speed. Consequently, this high-efficiency approach also dragged the quality of the food and experience way down. In our take, we’re moving the price up by a hairline, but we’ll be serving fresh, restaurant-quality food in a beautiful space for a fair price.
Location: 2F Glorietta 2, Ayala Center, Makati
2018: Despite being just a couple of hours away, Manila and Bangkok’s taste preferences couldn’t be more different. Manila’s diners generally find strong spices and aromatics repulsive. You would never find curries, mounds of chopped chilis, and herby aromatics in Filipino gathering.
In Flower Boy, we wanted to create a gateway and help locals approach Thai food in a non-intimidating way. We developed a menu that sounds familiar, but with primary flavors still radiating the fragrance and freshness of Thai food.
Location: The Grid, Power Plant Mall, Rockwell Makati
2019: Beefier serves up an all-beef menu that puts the cheeseburger front-and-center. Our goal in Beefier is to serve the best sub-P300 burger in Manila by spending a bit more time and effort on each of the steps starting from the grinding down to the searing. We believe that to get a perfect burger, nothing is more important than investing in the process.
Location: The Grid, Power Plant Mall, Rockwell Makati
No goodbyes: Despite being closed since 2019, Wrong Ramen stays in our website because it was our very first restaurant.
Wrong Ramen opened during the nascent years of Manila’s ramen wave. During that time, we wanted to do a take on a ramen restaurant despite having no pedigree on the food. We knew we couldn’t compete with authentic ramen spots, so we deliberately turned the entire concept into a self-deprecating joke.
Eventually, Wrong Ramen turned into a cult-favorite until we had to close it down due to unforseen circumstances.